It looks like Budweiser has understood everything by creating its Bud Light.
In a country sadly known for its high obesity rate but also for its high willing of loosing weight, Bud light despite (et ça n'engage que moi) its mediocre taste has been a great success for years now.
It is common here to see people eating 700 calories burger with dripping French fries accompanied with Bud Light. Yes Madame, Monsieur, people do not abuse here.
I am not a fan of beer or television at all but this add discovered during the Superbowl made me smile.
So maybe you'll smile too...Crazy Americanos...